Fundraiser for prank-accosted pizza worker passes 100000 dollars
Viral Apple Pay theft clip monetized the assault as engagement, strangers pay the damages the platforms will not
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A screenshot of the GoFundMe set up to aid the Red Barron employee.
newsweek.com
A fundraiser for a pizza shop employee accosted by a prankster filming fake Apple Pay thefts has passed $100,000, after a video of the incident spread across Instagram and TikTok. The employee, named online only as Walt Z., works at a Red Baron franchise; in the clip a streamer holds his phone to the victim's phone, plays a pre-recorded payment sound, and says "I just took ten dollars." The employee, who initially responds calmly, loses his temper by the end and tells the streamer: "It's not a joke to me, okay. My life is hard enough as it is."
The GoFundMe was set up by Luke Oakenshield, who says he does not know the employee and has never met him. His fundraiser text describes the campaign as standing up for "a working person who is busting their butt and should not have to fear losing stability because someone wanted content and clicks." The prank account behind the video, associated with the Instagram handle @thea.ctiveworld, appears to have been deleted, along with a TikTok page that previously carried other pranks on retail workers.
The economics are straightforward. The assault on a working man was the creator's revenue event; the platforms monetized the engagement; and the man it happened to will now be made whole by strangers donating in ten-dollar increments. Red Baron's parent company, CJ Schwan's, was contacted for comment. No platform has announced any policy change, and the accounts that built reach on pranks against retail workers deleted themselves only after the money had already been raised — $100,000 in donations to compensate for content that the algorithm never stopped serving.