Streaming guide JustWatch launches its own streaming service, aggregator that tracks 500 000 titles across 1 500 providers now sells subscriptions directly

JustWatch, the search engine 50 million people use to find where a film is actually streaming, has launched a streaming service of its own. JustWatch TV went live on Tuesday with content from 30 partners, a free ad-supported tier, a paid ad-free tier at $3.99 per month or $49.99 for a lifetime subscription, and a movie rental store.

The 12-year-old company built its business on the fragmentation it now proposes to join. Its guide covers more than 500,000 films and shows across 1,500 service providers in 140 markets, and its 'where to watch' data powers some 1,400 partner websites and apps. Studios, distributors and agencies use JustWatch's streaming charts to target campaigns on Meta, YouTube and TikTok. In other words, the company already knows what people are searching for and failing to find — the most valuable dataset in a market defined by exclusive rights and shuffled catalogues.

Content partners include Paramount, New Regency, Fremantle, Bleecker Street and Vortex Media, with Cineverse in the U.S., LEONINE Studios in Germany, SND in France and Altitude in the U.K. added since the plans were first announced last month. The lineup leans toward older films and indie titles rather than marquee exclusives, and the free tier competes with Tubi and Plex while the Plus tier undercuts Roku's low-cost ad-free offering. Launch markets include the U.S., Canada, the U.K., Ireland, Germany, Austria, France, Italy, Spain, Switzerland, Australia and New Zealand, with the rental store initially in five of them.

Quentin Carbonell, the company's SVP of Global Content Acquisitions and Strategy, framed the move as 'a natural continuation of our mission' — a hub directing audiences to partners while also keeping them on JustWatch's own screens. Paid subscribers get 10 percent off hundreds of rentals, and the company expects additional value from the data its own service generates.

The comparison that goes unmentioned in the launch materials is the travel aggregators that became booking channels: once a comparison site owns the transaction, the partners become suppliers. The streamers whose exclusives made JustWatch's guide indispensable will now find their search-traffic intermediary selling subscriptions beside them.